A new partnership announced between Humber River Health (HRH) Insception Lifebank and Victoria Angel cord blood banks will provide educational resources to expectant families birthing at Humber River Health.

HRH will feature cord blood educational information on the hospital’s website and in patient care areas within the childbirth unit.

“The partnership aims to ensure expectant moms have all of the information they need to make an informed decision regarding their baby’s umbilical cord blood stem cells,” said Dr. La Roche, Chief of Obstetrics and Gynecology.

“Patients will now be able store their baby’s umbilical cord blood for family use or donate it to be stored for anyone in need of a stem cell transplant” he added.

Umbilical cord blood is rich in stem cells that can only be collected at birth for potential future use. These stem cells can be used now for medical treatments, and there is an expanding range of new therapies being researched that anticipate greater use in the future.

Brent Dennison, CEO of Insception Lifebank said, “We are thrilled to partner with a world class facility like Humber River Health in addition to our existing partnerships with Mount Sinai Hospital, Sunnybrook Hospital and the Grand River Hospital.”

Humber River Health is one of the  largest and most advanced Toronto based obstetrical programs delivering approximately 4,500 babies each year.

Insception Lifebank and Victoria Angel are  members of an international group of cord blood companies that also comprises of Cells for Life in Canada, and Cell Care in Australia. The combined International Group now creates one of the world’s top five companies in the sector with over 150,000 samples stored.

Further information on cord blood and tissue storage can be found by visiting www.insception.com